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SR 1449 – Carlson Crushes Megyn & Fox Crushes CNN
Good evening, I’m still reporting on Fox.
Tucker Carlson just finished his first two weeks taking over at Megyn Kelly’s slot at 9pm on Fox – and he is trouncing Megyn’s previous record ratings.
Carlson is drawing an audience that is nearly twice the size of Kelly’s. Carlson’s show, appropriately called “Tucker Carlson Tonight”, replaced Kelly in early January after she announced she was leaving for NBC.
In the two weeks that Carlson has had the 9pm time slot, he is beating Kelly’s performance by 95% in the key 25-54 news demo and up 46% across all demographic groups.
Without the drag of Kelly’s show at 9pm, Carlson has raised viewership of the entire Fox evening lineup by 37%.
More good news for Fox. Their Inauguration Day coverage drew 11.8 million viewers. CNN’s coverage drew only 3.8 million and MSNBC drew 1.5 million. That’s a 220% bigger audience for FOX than CNN and MSNBC combined.
In the key 25-54-age group that advertisers covet most, Fox more than tripled CNN and MSNBC combined.
From noon to 12:30, during the swearing in ceremony for Donald Trump and his inaugural address, Fox averaged 3 million viewers, while CNN got only 521,000 and MSNBC pulled a miserable 315,000.
And speaking about Megyn Kelly, an industry insider told Vanity Fair’s Sarah Ellison that Megyn is already being looked on by NBC brass as a replacement for Matt Lauer “in a couple of years” as head of the “Today” show. According to the insider, NBC will work to:
“… build the Today show around [Kelly]”.
In other Fox alumni news, Gretta van Susteren pulled respectable numbers in her first week in the 6pm time slot at MSNBC, finishing third to Fox and CNN.
For her first week of Jan. 9th-13th, Gretta pulled 822,000 viewers and 172,000 in the key 25-54 demographic.
Fox’s Special Report with Bret Baier averaged 3 million viewers per night and CNN’s Situation Room placed second with 955,000 viewers.
However, Gretta’s numbers did represent a 17% year-over-year increase for the sinking network.
In other news of interest, Fox recently refused to renew contracts for George Will, Ed Rollins, Stacey Dash, Marvin Kalb and Cal Thomas.
Certainly, Will was the most controversial, picking fights with then candidate Donald Trump and leaving the Republican party in June of 2016 once Trump won the nomination.
Trump blasted Will, aged 75, in a legendary tweet:
“George Will, one of the most overrated political pundits (who lost his way long ago), has left the Republican Party. He’s made many bad calls.”
However, on Friday, Fox announced the addition of Nigel Farage, the former UK Independence Party leader as a contributor.
Farage was a leader in the Brexit vote and an enthusiastic supporter of Donald Trump.
Two voluntary departures from the Fox team to the Trump team are noteworthy as well.
Monica Crowley will move to the National Security Council, working for General Michael Flynn as his senior director of strategic communications.
Crowley is also a syndicated radio host and Washington Times contributor.
My favorite national security policy analyst, K.T. McFarland, who first served in the Ronald Reagan administration, will move back to the White House, named to the post of Trump’s deputy national security advisor.
I’m still reporting from Washington. Good evening.